Aseema Kazi

FOUNDER OF KARAMEL

Karamel is a brand designed to make women feel beautiful. A proudly South African brand with 50% of garments manufactured in SA. The Woman chosen for the campaign truly represent love, inner beauty and strength. Karamel was created for every single woman out there that are true super woman. Aseema being a mother herself and an entrepreneur felt that time is always against her. She found that clothing is such an important component of a woman’s super power so she wanted to create a brand that really spoke with woman rather than to them. The brand is inspired by the delicious color of our skin and that we are truly beautiful just the way we are.